Oracle Red Bull Racing
A winning team's credibility, made local for MENA.
Association: their values become yours.
Growth strategist and marketing leader, 11+ years across MENA. I build brands people trust and campaigns that bring qualified leads.
Growth board
From reach to revenue.
- years
- 11+
- managed
- $50M+
- leads
- 260K+
- ROAS
- 4x
- reach
- 2B+
BrandReasons to trust you.
PerformanceTrust turned into revenue.
Brand: Reasons to trust you.
- Brand & positioning: A clear reason to choose you, said the same everywhere.
- 360° campaigns: One idea across digital, social, OOH, events and PR.
- Sponsorships: Rights turned into trust, content and tracked leads.
- OOH & events: Physical presence that feeds the digital funnel.
Performance: Trust turned into revenue.
- Performance & leads: Paid media that brings qualified leads, not just clicks.
- Campaign scaling: More budget behind what works, without losing efficiency.
- Influencers: Arabic-first creators measured on real actions.
- Tracking & analytics: One view of what drives revenue.
Clicks are cheap. Qualified leads aren't. Budget only grows where it earns.
The Reach → Revenue method, laid over the funnel: position first, then reach, trust, convert and scale.
Position · why you, for whom. Everything below is built on it.
Reach
Be where your audience looks.
- 01Impression
- 02Click
Trust
Give them reasons to believe.
- 03Visit
Convert
Clear offers, fast pages, clean lead capture.
- 04Lead
- 05Qualified lead
Scale
Track to revenue, back what works.
- 06Revenue
Tracking structure · 6 stages, impression to revenue
Google·YouTube·Meta·LinkedIn·X·Native·Programmatic
Partnerships I've activated for a regulated financial brand:
- Oracle Red Bull Racing (F1): A winning team's credibility, made local for MENA. Association: their values become yours.
- Aston Martin F1 (F1): Premium positioning with a regional connection. Presence: trusted by top teams = safe to choose.
- UAE Pro League (Football): Mass local reach, every matchday. Local voice: Arabic-first content and fan moments.
- “Having worked with Mahmoud for almost two years, I must say he is a highly skilled and dedicated professional who is eager to develop and learn, and easily adjusts to any given situation or business dynamics. I am glad to have worked and shared a lot of success stories with him.” — Mazen Abu Ghazaleh, Chief Growth & Acquisition Officer. Managed Mahmoud directly, May 2023.
- “Mahmoud is a diligent and ambitious person who always strives to learn and professionalise in his specialisation. He accepts positive guidance. Although we cooperated for only one year, he achieved excellent results using Google campaigns, which helped our company reach more qualified leads.” — Mostafa Nagaty, BU Director, digital transformation strategist. Managed Mahmoud directly, Mar 2022.
- “While collaborating on multiple project teams, I was constantly amazed by his ability to take charge of a situation and persuade people to support his ideas, even those who initially held different opinions. He is always willing to share his knowledge, insights and expertise with others. … He has my highest endorsement. Definitely a valuable asset to any team.” — Sara Wahba, Marketing Manager, financial services. Same team at Capex.com, May 2023.
- “Mahmoud is a talented, skilled Google Ads and SEM specialist who helped our customers bring in many leads and increase traffic across different industries in Southern California, studying competitors and analysing markets to develop successful strategies. A great team player and an addition to any company.” — David Kerolles, Founder, Vigilfy. Managed Mahmoud directly, Mar 2022.
- “He has a very strong work ethic, analytical and problem-solving skills, and has proven to be an ambitious and independent expert with a lot of analytical capability. I thoroughly appreciated dealing with him and would recommend him for any project that requires the very best in marketing execution.” — Alexandra Tiplica, Managing Partner, HR Manager. Same team, Nov 2022.
- “I had the pleasure of working with Mahmoud for the past year and a half at CAPEX.com. He is a very dedicated person and goes above and beyond to achieve results. One of the best team members I ever worked with. I believe he would be a valuable addition to any team.” — Lara Hussayni, Marketing Manager, Finalto MENA. Same team at Capex.com, May 2023.
- “Mahmoud is one of the nicest people I've ever worked with: a dedicated team player with so much digital and media buying knowledge. As a social media manager, Mahmoud helped me a lot to reach the brand's KPIs.” — Raouf Boussaoui, Content Director, CFI Financial Group. Same team, Apr 2022.
From LinkedIn recommendations. Lightly edited for length.See them on LinkedIn
Brands I've worked with
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